The second edition of Transpotec 2.0 is getting closer from the 19th to the 21st November 2010 - Milano Fair

The second edition of Transpotec 2.0, the Road Transport, Intermodal Services and Logistics Trade Fair, will take place in Milan, in the Exhibition Centre of Rho Pero, from the 19th to the 21st of November 2010.
The "Stati Generali" of Road Transport, a long test circuit, wide areas for the exhibition of vehicles and equipments: these are the ingredients of the Milan Kermesse.
Following the success of the previous edition (other 18.000 visitors), the Exhibition comes back with its winning and original recipe, which pools important brands of industrial and commercial vehicles, sales and services networks, dealers and consumers. And it also focuses on trailers, semi-trailers, heavy goods transport accessories and components, which are the real power for this Industry.
In this moment of uncertainty and great economical crisis Transpotec 2.0 sets itself the best opportunity for the market, a moment dedicated to meeting, comparison and business among all people interested in the development of transport and delivery.
As usual, main value of the exhibition is the conventions part, the most dedicated to the "Stati Generali" of Road Transport: technical operators from Government will interact with trade union representatives and businessmen in order to focus problems and news, giving special attention to formation and qualification.
A well-constructed workshop program will concern interesting subject like dangerous cargo movements, exceptional load transport and other important themes, while a great part also of the exhibit area is going to be dedicated to safety.
Four Focus Areas will characterize both the exhibit part and the convention one:

• Freight transport: industrial and commercial vehicles, trailers, equipments, accessories, transport software and services, all what concerns the transport weaving factory
   
• Ecology: vehicles for garbage transport, equipments, software and technology
   
• Logistic area: logistic and competitiveness in the world of infrastructures, storage, city logistics, real estate, packaging, software, transports and all logistic operators
   
• Safety: agencies and institutions, safety drive tests, dangerous cargo movements, software and technologies

The long circuit of 5 kmts for the drive tests comes back too. This year, after the success of the last edition, after over 5.000 kmts have been covered and 600 drive tests have been logged, a greater number of vehicles will be available by visitors. A widespread focused communications plan will guarantee total visibility to both the exhibition and the players involved. An advertising campaign before and during the event in the main national daily papers and specialised press in Italy and abroad; a radio campaign on the main Italian channels; posters throughout Italy; press conferences in the main international exhibitions and emerging markets; moreover, the involvement of politics and authorities.
Considering this enterprise could have great importance in order to help the Road Transport World, to assure you the priority for the choice of your exhibition area, we invite you to forward the application form within the 10th July 2010.