The project will be developed in detail over the next few months also by establishing continuous exchanges with companies, stakeholders and partners in trade associations and, with a view to increasing integration between transport and logistics, it finds its ideal location at Fiera Milano, the international hub where all the professionals of the sector can be hosted, to create opportunities for knowledge-sharing, debates and exchanges.
A new graphic identity has been chosen to express the intention to encompass every element of mobility and transport and represent the values around which the event is being built.
The road is the dominant element, the one that immediately jumps to the eye but, observing closer, many realities are narrated and explored, like rail and sea transports. The colours of the road are suggested in the Transpotec Logitec logo; the road thus becomes the link between the many aspects of the sector, while its upward direction suggests unstoppable, positive growth and development. All this is crowned by a green, beating heart to reference sustainability and the attention to an eco-friendly world.
The message Let's plot new courses. Together stands out in the middle of the page. The concept of "togetherness" testifies the will to build, once again, today more than ever, a shared project based on the continuous exchange with all market players, producers, stakeholders, trade associations, universities and media.
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